The common thread throughout my career has been a desire to tell stories. Born in Kuala Lumpur, I moved to the US to pursue a BA in Journalism, later putting my deadline-oriented creative skills to the test working at various tech startups in San Francisco.
In 2016, I moved to Amsterdam and joined Framer, where I helped craft the early content and marketing strategy for the then fledgling design software startup. Today, as Head of Content, I lead my team in driving sustainable traction through editorial content, PR, enterprise and product marketing.